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Website Audit Checklist: 50 Things to Check

A comprehensive website audit reveals opportunities that no amount of additional traffic or marketing spend can fix if left unaddressed. This checklist covers design, performance, SEO, security, and conversion.

Design & UX (10 Items)

  • [ ] Value proposition clear above the fold
  • [ ] Navigation intuitive and consistent
  • [ ] Mobile experience fully functional
  • [ ] CTAs visible and benefit-led on all key pages
  • [ ] Trust signals present and current
  • [ ] Contact information easy to find
  • [ ] Brand consistency across all pages
  • [ ] Images high-quality and relevant
  • [ ] Typography readable at standard zoom
  • [ ] Page layouts guide toward conversion

Performance (10 Items)

  • [ ] PageSpeed: Mobile 80+, Desktop 90+
  • [ ] LCP under 2.5 seconds
  • [ ] INP under 200ms
  • [ ] CLS under 0.1
  • [ ] Images in WebP format
  • [ ] Images with explicit width/height attributes
  • [ ] Non-critical JS deferred or async
  • [ ] CSS minified
  • [ ] Caching configured
  • [ ] CDN in use for static assets

Technical SEO (15 Items)

  • [ ] All important pages indexed in Search Console
  • [ ] XML sitemap submitted and current
  • [ ] robots.txt not blocking important pages
  • [ ] No duplicate content issues
  • [ ] Unique, keyword-optimized title tags on all pages
  • [ ] Meta descriptions under 155 characters
  • [ ] One H1 per page with target keyword
  • [ ] Internal links connect all important pages
  • [ ] No broken links on important pages
  • [ ] HTTPS throughout
  • [ ] No redirect chains
  • [ ] Schema markup implemented
  • [ ] Mobile usability issues resolved
  • [ ] Core Web Vitals passing
  • [ ] No crawl errors for important pages

See: Technical SEO Checklist

Security (5 Items)

  • [ ] All software up to date
  • [ ] SSL valid and not expiring within 30 days
  • [ ] WAF configured
  • [ ] Daily automated backups with off-site storage
  • [ ] Malware scanning active

Conversion (5 Items)

  • [ ] GA4 properly configured
  • [ ] All forms tracked as conversions
  • [ ] Phone clicks tracked
  • [ ] CTA above fold on key pages
  • [ ] Forms minimized to essential fields

Analytics (5 Items)

  • [ ] GA4 collecting data correctly
  • [ ] Search Console connected
  • [ ] Conversion goals configured
  • [ ] Regular reporting process established

Taking Action

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