I rebuilt Givergy.com — a global fundraising platform into a scalable, multilingual, performance-optimized WordPress site using Custom Gutenberg Blocks + ACF Flexible Content.
The goal was to let a non-technical team publish complex pages fast, keep branding consistent across regions (US, UK, AU, HK, CA), and integrate mission-critical marketing + CRM workflows.
What I delivered
𝐃𝐞𝐬𝐢𝐠𝐧-𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜, 𝐫𝐞𝐮𝐬𝐚𝐛𝐥𝐞 𝐛𝐥𝐨𝐜𝐤𝐬 Custom Gutenberg blocks with ACF Flexible Content so editors can compose any layout without touching code.
𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐬𝐢𝐭𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 PHP-driven header, footer, and mega menu managed by ACF for full control and consistency.
𝐌𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 WPML with clean URL structures and region handling for international content variations.
𝐅𝐨𝐫𝐦𝐬 𝐭𝐡𝐚𝐭 𝐩𝐨𝐰𝐞𝐫 𝐨𝐩𝐬 Ninja Forms + webhooks to Salesforce; hidden/UTM fields, validation, and region-aware thank-you/redirect logic.
𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐒𝐄𝐎 WP Rocket, asset hygiene, schema, and Yoast SEO configuration to improve Core Web Vitals and organic visibility.
𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 & 𝐭𝐫𝐮𝐬𝐭 Cookie consent (CookieYes) and GDPR settings across markets.
Results & Impact:
✅ Empowered Non-Technical Editors Content teams can now build and update any page layout independently using custom Gutenberg blocks no developer needed for day-to-day changes.
✅ Seamless Multilingual Scalability Clean WPML URL structures and region-aware logic allow Givergy to serve international audiences with localized content across multiple markets.
✅ Improved Site Performance WP Rocket configuration and asset hygiene resulted in faster load times and better Core Web Vitals scores, supporting both UX and organic rankings.
✅ Stronger SEO Foundation Schema markup, Yoast SEO setup, and clean site architecture positioned Givergy for improved search visibility and long-term organic growth.
✅ Streamlined Lead & Sales Operations Ninja Forms with Salesforce webhook integration ensures every lead is captured accurately with UTM tracking, region routing, and zero manual data entry.
✅ GDPR Compliance Across All Markets CookieYes and GDPR-compliant cookie settings gave Givergy full legal compliance and visitor trust across all regions they operate in.
✅ Future-Proof, Maintainable Codebase A modular block system and ACF-managed framework means the site is easy to extend, maintain, and hand off with minimal technical debt.
