I rebuilt Givergy.com — a global fundraising platform into a scalable, multilingual, performance-optimized WordPress site using Custom Gutenberg Blocks + ACF Flexible Content.
The goal was to let a non-technical team publish complex pages fast, keep branding consistent across regions (US, UK, AU, HK, CA), and integrate mission-critical marketing + CRM workflows.
What I delivered
By using custom Gutenberg blocks with ACF Flexible Content, editors can compose any layout easily without touching code, making content management faster and more flexible.
𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐬𝐢𝐭𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 PHP-driven header, footer, and mega menu managed by ACF for full control and consistency.
𝐌𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞 WPML with clean URL structures and region handling for international content variations.
𝐅𝐨𝐫𝐦𝐬 𝐭𝐡𝐚𝐭 𝐩𝐨𝐰𝐞𝐫 𝐨𝐩𝐬 Ninja Forms + webhooks to Salesforce; hidden/UTM fields, validation, and region-aware thank-you/redirect logic.
𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐒𝐄𝐎 WP Rocket, asset hygiene, schema, and Yoast SEO configuration to improve Core Web Vitals and organic visibility.
𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 & 𝐭𝐫𝐮𝐬𝐭 Cookie consent (CookieYes) and GDPR settings across markets.
Results & Impact:
✅ Empowered Non-Technical Editors
Content teams can easily build and update pages without developer support using custom Gutenberg blocks.
✅ Seamless Multilingual Scalability
Clean WPML structure and region-based logic help deliver localized content across global markets.
✅ Improved Site Performance
Optimized WP Rocket setup improves loading speed and boosts Core Web Vitals.
✅ Stronger SEO Foundation
Schema markup, Yoast SEO, and a clean structure improve search visibility and rankings.
✅ Streamlined Lead & Sales Operations
Ninja Forms and Salesforce integration automate lead capture with accurate tracking.
✅ GDPR Compliance Across All Markets
CookieYes ensures compliant cookie handling and builds user trust worldwide.
